Cheltenham Store Finder


38 Winchcombe Street
GL52 2LZ

Tel: 01242 583960

Contacts: Jon, Farid and Phil (Group Marketing)

Opening hours


Monday Closed
Tuesday 9:30 - 17:30
Wednesday 9:30 - 17:30
Thursday 9:30 - 17:30
Friday 9:30 - 17:30
Saturday 9:30 - 17:30
Sunday Closed


Evening appointments by appointment

Welcome to Audio T - Cheltenham

TEL - 01242 583960 /

The Cheltenham store was opened in Albion Street during the mid 1980’s. In 2000 we moved to a new premises in Winchcombe Street. The store offers a large downstairs sales area and a dedicated home cinema demonstration room.

Upstairs we have a large Hi-Fi demonstration room. We offer a range of Hi-Fi equipment from one box systems to high end separates, an extensive range of home cinema equipment, multi room audio and up to the minute streaming devices.

Jon and Farid have in excess of forty years experience. With all this knowledge we are also able to offer turntable servicing and upgrade. Whether it is a replacement cartridge or a completely new turntable.

Home loans / demonstrations are available on request.

Call in and you will be assured a warm welcome. We will even make you a cup of tea or coffee.

We look forward to seeing you in the near future.

Take a look at our store video below.


Click Here to read our Store Blog

Directions & parking

Download instructions on how to find the store by clicking here . The instructions will open in Adobe pdf format.

Pay and display parking is avialable outside the front of the shop, or turn left at the traffic lights outside the shop, there is a pay and display shoppers car park 100 yards on the right.

Please note: DO NOT park in the Blockbuster/Maplins car park near the store as your car could be clamped.

We'll Pay For Your Parking

With increased pressure to park in and around town these days we hope this will be a small but useful service that will encourage you to visit us. If you come into the store and buy something we will reimburse your parking fees. To claim your refund you MUST ask the salesperson before you make payment and we will credit against your purchase.

Meet the team

Jon - joined Audio T in 1988
First job: barman
Favourite music: anything old or with talent
Best gig: Pink Floyd or Rush
First system: Dansette (modified)
Current system: Rega turntable, Incatech CD, Chord DAC 64 and Spendor speakers

Farid - joined Audio T in 2005
First job: Chef
Favourite bands/music: no particular favourites
Favourite film: Lord of the Rings
First system: Technics turntable, Aiwa tape deck, Kenwood amp and B&W speakers
Current system: Garrard 401 turntable, Rega Apollo CD Player, Arcam R Blink, Pro-Ject phono stage, Arcam AVR350 in stereo, Spendor A3 speakers, REL T5i subwoofer

Andy - joined Audio T in 1985
First job: Baker making sausage rolls and stuffing the jam into donuts!
Favourite bands/music: Porcupine Tree, Yes, Genesis, Pink floyd, Hawkwind, Van Der Graaf Generator, Camel, Gong, Caravan, Hatfield and The North, Rush, Gentle Giant , ELP. Also a big fan of The Grateful Dead and Kraut Rock too!
Favourite album: Raindances by Camel
Best gig: Pink Floyd the Wall at Earls Court
First system: National Panasonic music centre!
Current system: Rega P7 with Dynavector cartridge, Creek pre/power, Creek CD player and Naim


Phil - joined Audio T in 2012
First job: Paper round
Favourite music:
Alt-J to Zeppelin
Favourite film:
Blade Runner
Best gigs:
Radiohead, Musical Box, Dave Matthews, I Am Kloot
First system:
Alba turntable (with smokey lid) supplied speakers.
Current system:
Devialet 250, Wilson Audio Duettes, REL S3, Innuos Zenith 2TB SSD. Roon Labs. Qobuz and Tidal Office: Bluesound Powernode 2Totem Dreamcatchers. Home Cinema: Arcam AVR450, Arcam UDP411, Panasonic Viera TX-P55VT65B Plasma TV, Sky HD and Focal Domes.
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  • Quotes

    The guys in Cheltenham are great to deal with. Good solid advice, ready to respond quickly and on my last purchase a same day delivery to my home in the evening. I will always come back.

    Mr Rex, Tewkesbury - 08th July 2017
  • Quotes

    Very good service, was provided with good advice about what options would be best for a starter vinyl listener.

    Mr Pringle, Cheltenham - 05th July 2017
  • Quotes

    Very supportive in providing good listening room and excellent equipment to enable loudspeakers under demonstration to perform at their best using my recordings brought on the day. Helpful in analysis of technical aspects and selection of loudspeakers but not pressing their opinion. Served good cups of tea as well.

    Mr Hebditch, Wotton-under-Edge - 14th June 2017
  • Quotes

    Thank you for your help and advice yesterday. The Rega Elex-R amp? Wow!

    Mr Reid, Cirencester - 08th June 2017
  • Quotes

    It's different. There's no slick marketing and I doubt the staff have ever been on a sales course but they sure know what they're talking about and can take the incoherent ramblings of an uncertain customer and make recommendations that fit both budget and need. So if you're after selling this isn't the place but for expertise it is.

    Mr Knibbs, Gloucester - 08th June 2017
  • Quotes

    Great service by knowledgeable chaps. Very friendly and fairly priced. Thoroughly recommend them to get you listening to some great music on great kit.

    Mr George, Cirencester - 23rd May 2017
  • Quotes

    What a fantastic service I experienced. Audio T behave like a family run business, hands on and always so willing to help. It's rare for a business to recognise what a customer actually has asked for but Audio T managed that. I explained to John during my initial visit that I would like a lovely cinema system but I don't want to go crazy. Audio T found me quality for a fair price. I will always use Audio T and tell others. Thank You.

    Mr Barton, Cheltenham - 03rd May 2017
  • Quotes

    Very good service from Cheltenham branch (purchased from) and Brighton where the collection was made. The final purchase price was very fair and on going guarantee good. However I feel that all data relating to branches where the server was used, should have been clearer.

    Mr Kerr, Seaford - 02nd May 2017

Store image gallery (click image to enlarge)

Brands available at our Cheltenham store:

View our ex-demo and clearance items

  • AnthemAudiolabAudioquestAudio TechnicaAURALiCArcam
  • B&WChord CompanyChord ElectronicsCyrusDenonDynaudio
  • DynavectorFocalKEFLinnMarantzMonitor Audio
  • NaimNeat AcousticsNovaFidelityOphidian AudioPanasonicPioneer
  • PMCProjectQuadNaim UnitiRegaREL
  • RotelRuark AudioSonosSpendorYamaha

Registered office: 19 Old High Street, Headington, Oxford, OX3 9HS