Cheltenham Store Finder


38 Winchcombe Street
GL52 2LZ

Tel: 01242 583960

Contacts: Jon, Farid and Andy

Opening hours


Monday Closed
Tuesday 9:30 - 17:30
Wednesday 9:30 - 17:30
Thursday 9:30 - 17:30
Friday 9:30 - 17:30
Saturday 9:30 - 17:30
Sunday Closed


Evening appointments by appointment

Welcome to Audio T - Cheltenham

TEL - 01242 583960 /

The Cheltenham store was opened in Albion Street during the mid 1980’s. In 2000 we moved to a new premises in Winchcombe Street. The store offers a large downstairs sales area and a dedicated home cinema demonstration room.

Upstairs we have a large Hi-Fi demonstration room. We offer a range of Hi-Fi equipment from one box systems to high end separates, and a good range of home cinema equipment, multi room audio and up to the minute streaming devices.

Jon, Farid and Andy have in excess of 40 years experience. With all this knowledge we are also able to offer turntable servicing and upgrade. Whether it is a replacement cartridge or a completely new turntable.

Home loans / demonstrations are available on request.

Call in and you will be assured a warm welcome. We will even make you a cup of tea or coffee.

We look forward to seeing you in the near future.

Take a look at our store video below.

Click here to read our blog.

Click Here to read our Store Blog

Directions & parking

The one way system in Cheltenham has changed and we are in the process of updating the directions. We are listed on Google Maps.

Pay and display parking is avialable outside the front of the shop, or turn left at the traffic lights outside the shop, there is a pay and display shoppers car park 100 yards on the right.

Please note: DO NOT park in the Blockbuster/Maplins car park near the store as your car could be clamped.

We'll Pay For Your Parking

With increased pressure to park in and around town these days we hope this will be a small but useful service that will encourage you to visit us. If you come into the store and buy something we will reimburse your parking fees. To claim your refund you MUST ask the salesperson before you make payment and we will credit against your purchase.

Meet the team

Jon - joined Audio T in 1988
First job: barman
Favourite music: anything old or with talent
Best gig: Pink Floyd or Rush
First system: Dansette (modified)
Current system: Rega turntable, Incatech CD, Chord DAC 64 and Spendor speakers

Farid - joined Audio T in 2005
First job: Chef
Favourite bands/music: no particular favourites
Favourite film: Lord of the Rings
First system: Technics turntable, Aiwa tape deck, Kenwood amp and B&W speakers
Current system: Garrard 401 turntable, Rega Apollo CD Player, Arcam R Blink, Pro-Ject phono stage, Arcam AVR350 in stereo, Spendor A3 speakers, REL T5i subwoofer

Andy - joined Audio T in 1985
First job: Baker making sausage rolls and stuffing the jam into donuts!
Favourite bands/music: Porcupine Tree, Yes, Genesis, Pink floyd, Hawkwind, Van Der Graaf Generator, Camel, Gong, Caravan, Hatfield and The North, Rush, Gentle Giant , ELP. Also a big fan of The Grateful Dead and Kraut Rock too!
Favourite album: Raindances by Camel
Best gig: Pink Floyd the Wall at Earls Court
First system: National Panasonic music centre!
Current system: Rega P7 with Dynavector cartridge, Creek pre/power, Creek CD player and Naim


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  • Quotes

    I have just upgraded my whole Hi-Fi with Audio T. The service and advice received has been first class and all the recommended products the Rega Elex-R, Apollo R, Planar 3, Arcam Phono Stage, Neat Acoustic Motive SX1 and all the cables are performing brilliantly. The system has bought new listening joy to my substantial existing vinyl and CD collection and has resulted in me hunting down some brilliant new bands on vinyl. As the system runs in the listening experience just gets better and better. I can’t thank the team at Audio T in Cheltenham enough, true 5 star service.

    Mr Salter, Chipping Norton - 29th August 2019
  • Quotes

    Good practical advice. Staff very knowledgeable and helpful.

    Mr Butler, Tewkesbury - 05th July 2019
  • Quotes

    I have nothing but praise for the Cheltenham Audio T team. Jon, Farid and Andy have provided fantastic service for me over many years but more importantly have demonstrated great care in their advice and recommendations. It is obvious that they are not just trying to make a quick sale but build long term relationships with their customers. They always make me welcome and you are treated like a friend not just a source of sales revenue. I've recently bought several items from them and whether you're spending thirteen thousand pounds on a new Naim streamer or just thirty pounds on small accessories, the service is the same. Jon Finch their manager is one of the UKs leading experts on turntable set-up and has always bent over backwards to accommodate my needs. They will frequently give honest advice which deters you from making purchasing mistakes - it isn't always the most expensive or fashionable solution you need!! They are never slaves to audiophile upgrade obsession or one brand “rel

    Mr Armstrong, Cheltenham - 10th June 2019
  • Quotes

    Again I have had very good support from the Cheltenham Branch. So no complaints at all.

    Mr Mason, Hereford - 03rd June 2019
  • Quotes

    I have had no need for specialist help until our 20+year old music system consisting of Denon amplifier, CD player, double tape and a revolver turntable began to develop faults. I took the faulty units to Audio T where the turntable and CD unit were checked. The former was declared healthy but the CD was dead. All this was done on the spot very willingly and cheerfully. There was no pressure for sales but following discussion I purchased a replacement Denon CD unit and was not charged for their time and service.

    Mr Hodges, Cheltenham - 09th May 2019
  • Quotes

    Very helpful in setting up a system for me to listen to in their Cheltenham shop. Outstanding service in delivering my new system direct to my home - due to having another call to make in the area. Definitely "above and beyond" and much appreciated.

    Mr Benson, Worcester - 30th April 2019
  • Quotes

    Relevant technical advice clearly explained. Products demonstrated appropriately with competent and professional installation service provided.

    Mr Wilson, Stroud - 13th April 2019
  • Quotes

    The staff at Audio T in Cheltenham were extremely helpful, knowledgeable and professional. I would recommend their services without question. A big thanks to Jon and Farid for all of their assistance in sorting things out for me.

    Mr Evans, Droitwich - 02nd April 2019

Store image gallery (click image to enlarge)

Brands available at our Cheltenham store:

View our ex-demo and clearance items

  • Tom EvansPrimareMeze AudioSolidSteelTechnicsISOL-8 Teknologies
  • Gold NoteAudiolabAudioquestAudio TechnicaAURALiCArcam
  • B&WChord CompanyChord ElectronicsCyrusDenonDynaudio
  • DynavectorFocalKEFLinnMarantzMonitor Audio
  • NaimNeat AcousticsNovaFidelityOphidian AudioPanasonicPioneer
  • PMCProjectQuadNaim UnitiRegaREL
  • RotelRuark AudioSonosSpendorYamaha

Registered office: 19 Old High Street, Headington, Oxford, OX3 9HS