Cheltenham Store Finder


38 Winchcombe Street
GL52 2LZ

Tel: 01242 583960

Contacts: Jon, Farid and Andy

Opening hours



Monday Closed
Tuesday 9.30 to 17.30
Wednesday 9.30 to 17.30
Thursday 9.30 to 17.30
Friday 9.30 to 17.30
Saturday 9.30 to 17.30
Sunday Closed


Welcome to Audio T - Cheltenham

TEL - 01242 583960 /

The Cheltenham store was opened in Albion Street during the mid 1980’s. In 2000 we moved to a new premises in Winchcombe Street. The store offers a large downstairs sales area and a dedicated home cinema demonstration room.

Upstairs we have a large Hi-Fi demonstration room. We offer a range of Hi-Fi equipment from one box systems to high end separates, and a good range of home cinema equipment, multi room audio and up to the minute streaming devices.

Jon, Farid and Andy have in excess of 40 years experience. With all this knowledge we are also able to offer turntable servicing and upgrade. Whether it is a replacement cartridge or a completely new turntable.

Home loans / demonstrations are available on request.

Call in and you will be assured a warm welcome. We will even make you a cup of tea or coffee.

We look forward to seeing you in the near future.

Take a look at our store video below.

Click here to read our blog.

Click Here to read our Store Blog

Directions & parking

The one way system in Cheltenham has changed and we are in the process of updating the directions. We are listed on Google Maps.

Pay and display parking is avialable outside the front of the shop, or turn left at the traffic lights outside the shop, there is a pay and display shoppers car park 100 yards on the right.

Please note: DO NOT park in the Blockbuster/Maplins car park near the store as your car could be clamped.

We'll Pay For Your Parking

With increased pressure to park in and around town these days we hope this will be a small but useful service that will encourage you to visit us. If you come into the store and buy something we will reimburse your parking fees. To claim your refund you MUST ask the salesperson before you make payment and we will credit against your purchase.

Meet the team

Jon - joined Audio T in 1988
First job: barman
Favourite music: anything old or with talent
Best gig: Pink Floyd or Rush
First system: Dansette (modified)
Current system: Rega turntable, Incatech CD, Chord DAC 64 and Spendor speakers

Farid - joined Audio T in 2005
First job: Chef
Favourite bands/music: no particular favourites
Favourite film: Lord of the Rings
First system: Technics turntable, Aiwa tape deck, Kenwood amp and B&W speakers
Current system: Garrard 401 turntable, Rega Apollo CD Player, Arcam R Blink, Pro-Ject phono stage, Arcam AVR350 in stereo, Spendor A3 speakers, REL T5i subwoofer

Andy - joined Audio T in 1985
First job: Baker making sausage rolls and stuffing the jam into donuts!
Favourite bands/music: Porcupine Tree, Yes, Genesis, Pink floyd, Hawkwind, Van Der Graaf Generator, Camel, Gong, Caravan, Hatfield and The North, Rush, Gentle Giant , ELP. Also a big fan of The Grateful Dead and Kraut Rock too!
Favourite album: Raindances by Camel
Best gig: Pink Floyd the Wall at Earls Court
First system: National Panasonic music centre!
Current system: Rega P7 with Dynavector cartridge, Creek pre/power, Creek CD player and Naim


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  • Quotes

    The team at Cheltenham were, once again, amazing despite the COVID restrictions. I wouldn’t consider going anywhere else for HiFi.

    Mr Clint, Brimpsfield - 25th July 2020
  • Quotes

    Simply put, John knows his stuff, explains it well and his opinion can be trusted. He will tell you what sounds good and which products will improve what. They’ve already listened and tested what they sell and will tell you if they haven’t. Great audio retailer.

    Mr Borley, Cheltenham - 04th May 2020
  • Quotes

    Good service, the product purchased was off the shelf. Very helpful staff who helped me deal with an issue on another system which was not purchased from Audio T. Just purchased some more equipment from the Cheltenham branch. Great team and I appreciate the sales approach - knowledgeable but not pushy. Just before lockdown my receiver went wrong. The team were very helpful and I now am enjoying a new Arcam AVR20 which was ex dem. Great service again

    Mr Thomas, Stroud - 23rd April 2020
  • Quotes

    Nice easy part ex on my used Dynaudio speakers for a pair of new ex demo Dynaudio speakers. I would use Cheltenham Audio T again without hesitation.

    Mr Landers, Shrivenham - 14th April 2020
  • Quotes

    Great people.

    Mr Phillips, Cheltenham - 23rd March 2020
  • Quotes

    Sadly, my first Marantz PM6006 had a faulty (annoyingly intermittent) headphone socket but I was given a replacement without any fuss. Excellent outlet. Friendly staff. Would definitely use again......just a shame that my "local" outlet is in Cheltenham!

    Mr Hooton, Coalville - 08th March 2020
  • Quotes

    Outstanding service from all of the staff at Cheltenham. Andy and the team were very professional and listened to our needs. Demo was outstanding spent loads but worth it. We have been an Audio T customer when in the south when Camberley had an Audio T in and again the best Hi-Fi shop in the country. You would not get this service anywhere else. Again outstanding, will visit again to test out turntables. Thanks. Mr & Mrs Kite.

    Mr & Mrs Kite, Dursley - 03rd February 2020
  • Quotes

    Very knowledgeable, easy to find what we were looking for. Very pleased with product.

    Mrs Radburn, Cheltenham - 18th January 2020

Store image gallery (click image to enlarge)

Brands available at our Cheltenham store:

View our ex-demo and clearance items

  • Acoustic EnergyTom EvansPrimareMeze AudioSolidSteelTechnics
  • ISOL-8 TeknologiesGold NoteKlipschJERN LoudspeakersAudiolabAudioquest
  • Audio TechnicaAURALiCArcamB&WChord CompanyChord Electronics
  • CyrusDenonDynaudioDynavectorFocalKEF
  • LinnMarantzMonitor AudioNaimNeat AcousticsNovaFidelity
  • Ophidian AudioPanasonicPioneerPMCProjectQuad
  • Naim UnitiRegaRELRotelRuark AudioSonos
  • SpendorYamaha

Registered office: 19 Old High Street, Headington, Oxford, OX3 9HS