Primare

  • Stereo Amplifiers
  • CD, SACD & DVD-Audio
  • Audio streaming
  • Network Music Players

Everything in balance, harmony, and proportion. For thirty years, Primare, based in southern Sweden, has been designing and producing award-winning hi-fi components that bring the Scandinavian attributes of honest integrity and timeless design to a global audience.

Every Primare product reflects a commitment to Scandinavian ideals such as lagom – the sense of true satisfaction that comes from balance and harmony. Not too much. Not too little. Just right.

With a modular, environmentally conscious approach that complements core values of lasting quality, ease of use and deeply satisfying performance, Primare effortlessly delivers today’s ever-expanding music and visual experiences in all their richness and variety, whether the source is analog or digital, wired or wireless, stored or streamed.

Primare – the sound and vision of Scandinavia.


  • PrimareMeze AudioAudiolabAudioquestAudio TechnicaAURALiC
  • ArcamB&WChord CompanyChord ElectronicsCyrusDenon
  • DynaudioDynavectorFocalKEFLinnMarantz
  • Monitor AudioNaimNeat AcousticsNovaFidelityOphidian AudioPanasonic
  • PioneerPMCProjectQuadNaim UnitiRega
  • RELRotelRuark AudioSonosSpendorYamaha

Registered office: 19 Old High Street, Headington, Oxford, OX3 9HS